Global Property Markets Review | Mid-year insights for 2025  

Navigating opportunities in prime real estate

The global prime property market is expected to maintain an upward trajectory through 2025. High-Net-Worth (HNW) and Ultra-High-Net-Worth (UHNW) investors are actively capitalising on opportunities within a dynamic landscape influenced by significant economic shifts and localised market trends. In this article, we examine why this period of growth and opportunity is characterised by a combination of resilience in traditional markets and the emergence of new, high-performing regions.

According to Knight Frank’s Wealth Report 2025, global super-prime real estate transactions, defined as properties sold for $10 million or more, reached 2,055 deals over the 12 months to Q1 2025, with a total transaction value of $9.43 billion. Dubai led the global market with 432 transactions totalling $7.08 billion, followed by New York with 281 deals worth $5.10 billion. These figures emphasise the enduring appeal of established hubs like the United States, the United Kingdom, and Switzerland, which continue to attract substantial investment due to their stability, prestige, and robust infrastructure.

At the same time, standout locations such as Monaco, Dubai, and Singapore are redefining luxury real estate with their distinctive appeal, strategic positioning, and investor-friendly policies. Dubai, for example, has established itself as a global leader in super-prime sales, propelled by its tax benefits, international connectivity, and a low-interest-rate environment that has boosted mortgage market activity. Likewise, Singapore’s luxury property market has gained from its status as a financial centre and its strong rental yields, making it attractive to international investors.

Beyond these well-known markets, emerging contenders are beginning to attract the interest of global investors. Shifting buyer preferences, including a rising focus on sustainability, lifestyle integration, and technological innovation in property development, are shaping these developing markets. For example, India’s urban transformation is driving demand for modern, well-connected spaces, with its real estate sector contributing 13% to the country’s GDP and supporting over 50 million jobs.

Furthermore, wider economic and financial factors are significantly influencing the prime property market. Changes in global interest rates have created opportunities for HNW investors to access favourable financing conditions. The Bank of England and the Federal Reserve have introduced borrower-friendly policies, while the European Central Bank’s supportive stance has maintained liquidity in high-end markets across the Eurozone. These monetary policies, along with the continued availability of asset-backed loans and foreign currency mortgages, have enabled international buyers to capitalise on opportunities in prime locations such as London, Dubai, and Singapore.

The resilience of real estate as an asset class is further emphasised by its strong correlation with inflation. In 2024, real estate showed a 65% correlation to inflation, outperforming other asset classes and strengthening its reputation as a reliable hedge. This trend is expected to persist in 2025, as property values and rental yields increase alongside inflation, offering investors both wealth preservation and growth.

The global prime property market in 2025 is full of opportunities. By understanding the interconnected trends of market performance, buyer behaviour, and economic policies, investors can confidently navigate this dynamic landscape. Whether focusing on established hubs, emerging markets, or innovative property developments, the chances for growth and diversification remain plentiful.

United Kingdom, United States, and Switzerland – Navigating the established elite  

United Kingdom  

London continues to assert its position as a global leader in the prime property market, consistently attracting a diverse array of international buyers. This enduring appeal is rooted in the city’s unique blend of rich historical heritage, vibrant cosmopolitan lifestyle, and a reputation for market stability that few other cities can rival. According to Knight Frank’s Wealth Report 2025, London remains one of the most desirable destinations for high-net-worth individuals (HNWIs), with its prime property market benefiting from a steady influx of international capital.

The latest insights from Coutts reveal that while average prime London property prices experienced a 2.6% quarterly decline in Q1 2025, super-prime properties, those valued at £10 million or more, have shown resilience, with prices increasing by 5.1% year-on-year. Prestigious neighbourhoods such as Mayfair, Knightsbridge, and Kensington remain at the forefront, offering a combination of luxury, exclusivity, and proximity to world-class amenities. These areas continue to attract buyers from regions like the Middle East and Asia, who view London as a secure and lucrative destination for capital appreciation.

While transaction volumes have tempered compared to the post-pandemic surge, the market has found a new equilibrium. This stabilisation is attributed to increased political and regulatory clarity following Brexit, which has helped restore confidence among both domestic and international investors. Additionally, the weaker pound has created opportunities for dollar-based buyers, who are benefiting from discounts of up to 40% in some central London postcodes when adjusted for currency and inflation.

Beyond the city’s centre, the appeal of countryside estates in areas such as Surrey is continuing to increase. These properties are especially popular among families looking for more space without losing easy access to London’s financial districts. This trend reflects a wider shift in buyer preferences, as the demand for a balanced lifestyle that combines rural charm with urban convenience grows.

London’s prime property market remains a beacon of opportunity, blending tradition with modernity and offering a stable investment environment. With super-prime sales outperforming expectations and international buyers continuing to drive demand, London’s real estate sector is well-positioned to maintain its global appeal in 2025 and beyond.

United States  

Across the Atlantic, the American property market continues to demonstrate remarkable resilience and robust activity, with coastal cities such as New York, Los Angeles, and Miami standing out as prime destinations for UHNW investors. Each of these iconic regions offers a unique set of attractions, catering to the diverse preferences and priorities of affluent buyers.

New York City, often regarded as the global financial epicentre, remains a magnet for those seeking ultra-luxury living. The city’s skyline is adorned with prestigious developments, and demand for high-end condominiums shows no signs of waning. In the first quarter of 2025, Manhattan’s ultra-luxury market, properties priced above $20 million, experienced its best performance in six years, with 58% of sales completed in cash. Overall, closed sales in Manhattan surged by nearly 29% year-over-year, reaching a total value of $5.7 billion. Beyond its financial prowess, New York offers unparalleled cultural, culinary, and entertainment experiences, making it a perennial favourite among global investors.

Miami, on the other hand, has carved out a niche as a lifestyle haven, combining its vibrant atmosphere with significant financial advantages. The city’s prime property market has experienced a remarkable 5.8% year-on-year price increase, as reported by the National Association of Realtors. This growth is fuelled by an influx of new residents, many of whom are relocating from higher-tax states in search of a more favourable fiscal environment. Miami’s international appeal is further bolstered by a strong presence of buyers from Latin America, who are drawn to the city’s warm climate, dynamic culture, and strategic location as a gateway to the Americas.

Meanwhile, Los Angeles continues to captivate buyers seeking a seamless blend of luxury and lifestyle. Known for its world-class amenities and iconic neighbourhoods, the city offers a unique proposition for those who value exclusivity and sophistication. Areas like Beverly Hills, synonymous with opulence and glamour, consistently command premium prices, reflecting the sustained demand for high-end properties. From sprawling estates with breathtaking views to architectural masterpieces, Los Angeles caters to discerning buyers who prioritise both comfort and prestige.

Together, these cities illustrate the diversity and robustness of the American prime property market, each offering a unique value proposition that appeals to UHNW investors worldwide. Whether it’s the financial appeal of New York, the tax-friendly lifestyle of Miami, or the luxurious opportunities of Los Angeles, the United States remains a leading destination for those seeking exceptional real estate investments.

Switzerland  

Switzerland continues to stand out as a premier destination for discerning property investors, offering an unparalleled combination of political and economic stability, low taxation, and an exceptional quality of life. The country’s prime real estate market, particularly in cities like Geneva and Zurich, remains highly sought after, attracting both domestic and international buyers who value its unique blend of luxury, privacy, and security.

Geneva, often referred to as the “Capital of Peace,” has solidified its reputation as a global diplomatic hub, hosting numerous international organisations and embassies. This status, combined with favourable borrowing conditions for international buyers, has significantly bolstered demand for high-end properties in the city. Geneva’s property market in 2025 is characterised by extremely high prices, averaging CHF 15,000 per square meter, with studio apartments starting at CHF 770,000. The city’s lakeside charm and cosmopolitan atmosphere make it a magnet for those seeking a sophisticated yet serene lifestyle. Similarly, Zurich, as Switzerland’s financial powerhouse, offers a dynamic urban environment with world-class amenities. Luxury properties around Lake Zurich have seen price increases of up to 30% to 40% since 2019, with prices starting at CHF 28,000 per square meter.

Market reports highlight the unmatched consistency of Switzerland’s luxury property sector, which has proven resilient even in times of global economic uncertainty. In 2024, luxury property prices rose by an average of 1.2%, driven primarily by condominiums, which saw a 3% increase. Attractive financing options and Switzerland’s reputation as a “safe haven” have further enhanced the appeal for cross-border buyers, enabling them to expand their portfolios with efficiency and confidence. For many, Swiss real estate represents more than just an investment; it is a guarantee of long-term value retention and a gateway to an enviable lifestyle.

Beyond the cities, Switzerland’s natural beauty adds another layer of allure. From the pristine shores of Lake Geneva to the majestic peaks of the Swiss Alps, the country offers a unique setting for those who prioritise outdoor recreation. St. Moritz, Gstaad, and Verbier remain the most expensive mountain destinations, with square-meter prices starting at CHF 43,000, CHF 39,000, and CHF 36,000, respectively. Buyers are drawn to the promise of privacy and security, coupled with access to some of the world’s finest skiing, hiking, and wellness retreats.

In essence, Switzerland’s prime property market demonstrates the country’s enduring appeal. It smoothly blends financial prudence with lifestyle aspirations, making it a top-tier choice for investors seeking stability, exclusivity, and a touch of alpine charm. Whether for portfolio diversification or personal enjoyment, Swiss real estate continues to perform on all fronts.

Monaco, Dubai, and Singapore

Monaco  

Monaco’s unmatched exclusivity firmly cements its position as the most expensive property market in the world, with average prices soaring to an extraordinary €51,967 per square meter in 2024. In some of the most sought-after areas, such as Larvotto, prices have reached as high as €97,563 per square meter, reflecting a remarkable 48% year-on-year growth. This tiny yet glamorous principality continues to captivate UHNW individuals, offering a rare combination of prestige, luxury, and financial advantages that few other destinations can rival.

A key driver of Monaco’s enduring appeal is its limited supply of real estate. With just over two square kilometres of land, space is at an absolute premium, making property ownership in Monaco a true symbol of exclusivity. This scarcity, coupled with the principality’s advantageous tax laws, such as the absence of personal income tax, has made it a magnet for global elites seeking both financial benefits and a secure investment.

Monaco’s international allure is further amplified by its reputation as a playground for the wealthy, offering a lifestyle that seamlessly blends opulence and sophistication. From the glitz of the Monte Carlo Casino to the world-renowned Monaco Grand Prix, the principality is synonymous with luxury and high society. Its pristine Mediterranean coastline, year-round sunshine, and vibrant cultural scene only add to its desirability.

Beyond its glamour, Monaco also offers practical advantages that appeal to UHNW individuals. The principality boasts one of the lowest crime rates in the world, ensuring a safe and secure environment for residents and their families. Luxurious developments, such as the iconic Tour Odéon and the eco-friendly Mareterra project, have significantly expanded Monaco’s ultra-prime housing stock, offering state-of-the-art amenities and unparalleled views.

Wealth managers frequently highlight Monaco as a strategic choice for clients looking to combine a luxury investment with a high-quality lifestyle. The principality’s real estate market not only guarantees long-term value retention but also serves as a gateway to an exclusive community of like-minded individuals. For many, owning property in Monaco is not just an investment; it’s a statement of status and a passport to an extraordinary way of life.

Monaco’s property market remains in a league of its own, offering a unique blend of scarcity, financial incentives, and lifestyle benefits. For those who can afford it, the principality represents the pinnacle of luxury living and a secure haven for both capital and personal wellbeing.

Dubai  

Dubai continues to assert its dominance in the global property market rankings for 2025, achieving an extraordinary 15.8% annual increase in prime property prices. This remarkable growth is not merely a reflection of heightened transactional activity but a testament to the city’s deliberate and strategic transformation into a global luxury capital. Dubai has successfully positioned itself as a beacon of opportunity, innovation, and opulence, attracting investors and HNW individuals from across the globe.

The city’s appeal lies in its unique combination of tax-free investment returns, world-class developments, and a lifestyle that seamlessly blends cutting-edge modernity with unparalleled luxury. Investors from Europe, the Middle East, and Asia are particularly drawn to Dubai’s thriving property market, which offers not only exceptional financial returns but also access to some of the most iconic and sought-after neighbourhoods in the world. Areas like Palm Jumeirah, with its stunning waterfront villas, Downtown Dubai, home to the iconic Burj Khalifa, and Emirates Hills, often referred to as the “Beverly Hills of Dubai,” have become magnets for wealth migration, offering exclusivity, prestige, and a lifestyle that caters to the most discerning tastes.

Dubai’s forward-thinking policies have further solidified its position as a long-term global hub for property. The UAE’s innovative residency laws, including the highly coveted golden visa program, provide investors with a unique opportunity to secure long-term residency in one of the world’s most dynamic cities. Investors can obtain a 10-year residency visa by purchasing real estate worth at least AED 2 million (approximately $545,000), further enhancing the appeal of investing in Dubai.

Beyond its financial and lifestyle benefits, Dubai’s property market is underpinned by a broader vision of growth and innovation. The city’s commitment to sustainability, smart city initiatives, and cutting-edge infrastructure projects ensures that it remains at the forefront of global urban development. From luxury developments that redefine architectural excellence to a thriving cultural and entertainment scene, Dubai offers a holistic living experience that few other cities can match.

Dubai’s meteoric rise in the global property market is a reflection of its strategic foresight and relentless pursuit of excellence. It has successfully positioned itself as a hub for luxury, innovation, and opportunity, making it a top choice for both investors and residents. For those seeking a blend of financial prosperity, world-class living, and long-term stability, Dubai remains an unrivalled destination.

Singapore  

Singapore continues to shine as an investment jewel in Asia, renowned for its unparalleled political stability, thriving business environment, and transparent property regulations. These qualities have long made the city-state a magnet for global investors seeking a secure and lucrative environment for their capital. The Urban Redevelopment Authority (URA) reports a 3.6% year-on-year growth in Singapore’s high-end residential sector in 2025, with ultra-luxury condo sales more than doubling in the first quarter compared to the same period in 2024. Prestigious districts such as Orchard Road, celebrated for its upscale shopping and cosmopolitan lifestyle, and Sentosa Cove, offering exclusive waterfront living, continue to dominate demand, attracting both local and international buyers.

Singapore’s strong currency and growing economy further strengthen its position as Asia’s leading safe haven for wealthy investors. Buyers from China, Hong Kong, and Indonesia are particularly drawn to the city-state’s reputation as a financial and cultural hub, as well as its ability to act as a stable refuge amidst regional uncertainties. The government’s proactive approach to economic management and urban planning ensures that Singapore remains a beacon of opportunity in an ever-evolving global landscape.

Adding to its appeal is Singapore’s robust rental market, which provides attractive returns for property owners. Rental yields in prime districts like Orchard, Tanglin, and Novena range from 2.7% to 3.0%, supported by a steady influx of expatriates and high-net-worth individuals seeking luxury accommodation. This, along with the city’s upward trend in capital appreciation, makes Singapore’s property market an enticing choice for those aiming to diversify their portfolios while securing long-term value.

Apart from its financial benefits, Singapore provides an outstanding quality of life that attracts both investors and residents. Its world-class infrastructure, excellent healthcare and education systems, and lively cultural scene make it a desirable place to live and work. The city’s dedication to sustainability and innovation, as demonstrated through initiatives such as the Marina Bay development and the upcoming Greater Southern Waterfront project, ensures it remains at the forefront of urban living.

Singapore’s prime property market showcases the city-state’s lasting appeal as a global investment hub. Its distinctive blend of economic strength, political stability, and quality of life continues to draw wealthy investors from across the region and beyond. For those searching for a secure, high-growth market with a proven history, Singapore remains an unmatched destination.

Emerging markets and buyer trends  

While traditional hubs maintain dominance, emerging markets such as Lisbon, Cape Town, and Mumbai are experiencing significant momentum.

Lisbon

Lisbon offers a compelling opportunity for HNW investors, largely due to its highly desirable Golden Visa Programme. Although the programme has not accepted real estate purchases as qualifying investments since 2023, its legacy continues to influence Lisbon’s property market, positioning the city as a gateway to the wider European Union. This has made Lisbon an attractive option for those seeking both financial gains and lifestyle benefits.

What makes Lisbon stand out is its unique blend of affordability and lifestyle attractions, which have drawn retirees, second-home buyers, and international investors alike. Compared to other European capitals, Lisbon provides exceptional value for money, with luxury property prices expected to increase by 4.5% in 2025, yet still remain comparatively affordable compared to cities like Paris or Geneva. This affordability, combined with the city’s rich cultural heritage, mild climate, and breathtaking coastal scenery, offers an irresistible combination for those seeking a high quality of life.

Lisbon’s charm goes beyond its affordability. The city has a lively and cosmopolitan vibe, mixing historic charm with modern comforts. Its cobbled streets, famous trams, and historic neighbourhoods like Alfama and Bairro Alto provide a view of its rich history. At the same time, its growing tech industry, top-quality dining, and thriving arts scene reflect its progressive spirit. For retirees, Lisbon offers a relaxed lifestyle, excellent healthcare, and a friendly community, making it a perfect place to settle.

The Golden Visa Programme has also attracted a diverse range of investors, from families seeking a second home to entrepreneurs and digital nomads looking for a base in Europe. Neighbourhoods like Chiado, Baixa, and the waterfront district of Parque das Nações have become hotspots for luxury property investments, offering a mix of historic charm and contemporary living. The city’s luxury real estate market is projected to grow by 5.8% in 2025, driven by strong demand from international buyers.

Lisbon’s real estate market mirrors the city itself: lively, varied, and full of opportunities. Its Golden Visa programme, along with its affordability, lifestyle perks, and strategic location, makes it a top choice for HNW individuals looking for a secure and rewarding investment. Whether as a retirement destination, a second home, or a gateway to Europe, Lisbon continues to attract investors with its unique mix of tradition and modernity.

Mumbai

Mumbai, often called the financial capital of India, is experiencing a remarkable rise in its luxury real estate market, driven by the city’s strong economic growth and changing urban landscape. This is especially clear in South Mumbai, where high-end developments are attracting unprecedented interest from wealthy buyers and investors. This iconic area, home to some of the city’s most prestigious addresses, has become a symbol of exclusivity, luxury, and status.

South Mumbai’s appeal lies in its unique blend of heritage and modernity. Neighbourhoods like Malabar Hill, Worli, and Colaba offer a mix of historic charm and cutting-edge infrastructure, making them highly desirable for those seeking a premium lifestyle. Luxury developments in these areas are redefining urban living, featuring state-of-the-art amenities such as private pools, concierge services, and panoramic views of the Arabian Sea. Properties in South Mumbai are now priced as high as ₹2 lakh per square foot, reflecting the demand for ultra-premium real estate.

The city’s economic growth has played a pivotal role in driving this demand. Mumbai continues to solidify its position as a global business hub, attracting a wave of entrepreneurs, corporate executives, and expatriates. Infrastructure projects like the Coastal Road and the Mumbai Trans Harbour Link are enhancing connectivity and accessibility, further boosting the appeal of South Mumbai’s prime locations. These projects are expected to significantly reduce travel time and improve the quality of life for residents.

What makes Mumbai’s luxury market unique is its resilience and potential for long-term value growth. Despite global economic uncertainties, the city’s high-end real estate sector has stayed strong. In Q1 2025, Mumbai experienced a 36% year-on-year rise in unsold luxury housing stock, mainly due to new units in the ₹2.5 crore and above category. Still, demand for luxury homes remains steady, driven by HNWIs and UHNWIs who see these properties as both a status symbol and a wise investment.

Mumbai’s luxury property market, especially in South Mumbai, reflects the city’s economic strength and changing ambitions. With its mix of world-class developments, prime location, and superior lifestyle options, South Mumbai continues to draw discerning buyers who seek exclusivity, convenience, and long-term investment prospects. As the city develops, so does its reputation as a top destination for luxury living.

Cape Town

Cape Town continues to captivate both local and international buyers with its stunning lifestyle properties along the iconic Atlantic Seaboard. This sought-after stretch, often referred to as the “Riviera of Africa,” offers a unique blend of natural beauty, luxurious living, and significant cost advantages compared to other global luxury property markets. From the vibrant energy of Camps Bay to the serene exclusivity of Clifton and Bantry Bay, the Atlantic Seaboard has become synonymous with high-end real estate that caters to discerning buyers seeking both prestige and lifestyle.

What sets Cape Town apart is its ability to deliver world-class amenities and breathtaking surroundings at a fraction of the cost of similar properties in cities like Sydney, Los Angeles, or Monaco. In Q1 2025 alone, the Atlantic Seaboard recorded over R1.6 billion in luxury property sales, with homes in Clifton and Camps Bay attracting prices as high as R145 million and R55 million, respectively. Properties in this region often feature cutting-edge architecture, infinity pools, private terraces, and state-of-the-art interiors, making them ideal for those who value both comfort and sophistication.

The appeal of Cape Town’s Atlantic Seaboard extends beyond its properties. The area offers a lifestyle that is hard to match, with easy access to pristine beaches, award-winning restaurants, vibrant nightlife, and outdoor activities such as hiking, surfing, and wine tasting in the nearby Cape Winelands. This combination of urban convenience and natural splendour has made Cape Town a magnet for HNWIs and expatriates looking for a second home or a lifestyle upgrade.

Additionally, Cape Town’s property market benefits from South Africa’s favourable exchange rates, which provide international buyers with significant purchasing power. Research shows that foreign buyers, particularly from Germany, the UK, and the US, are willing to pay up to 10.42% more for properties, driven by the value they perceive in Cape Town’s unique offerings. This cost advantage, coupled with the city’s growing reputation as a global lifestyle destination, has fuelled demand for luxury properties along the Atlantic Seaboard. The area’s exclusivity and limited supply of prime real estate further enhance its investment appeal, ensuring long-term value retention and potential for capital appreciation.

Cape Town’s Atlantic Seaboard offers a rare combination of affordability, luxury, and lifestyle, making it a standout choice for those seeking a unique and rewarding property investment. Whether as a permanent residence, a vacation home, or an addition to a diversified portfolio, Cape Town continues to shine as one of the world’s most desirable property markets.

Lending Trends and Monetary Policy Impact  

Buyer demographics in the global property market are becoming increasingly diverse, reflecting a broader shift in the distribution and investment of wealth across borders. According to The Wealth Report 2025, an impressive 24% of global HNW individuals are now open to acquiring secondary residences abroad. This growing trend underscores the rising mobility among professionals, retirees, and remote workers, who are seeking new opportunities and lifestyles in emerging real estate hubs. This dynamic shift is reshaping traditional patterns of wealth allocation, as affluent buyers explore properties in both established and up-and-coming markets.

The economic landscape of 2025 has further amplified these trends, with global interest rate cuts creating significant opportunities for HNW and UHNW investors. Central banks, including the Bank of England and the Federal Reserve, have implemented borrower-friendly policies, which have spurred increased lending activity in prime real estate markets. These policies have made asset-backed loans and foreign currency mortgages more accessible, enabling international buyers to capitalise on favourable conditions in key markets such as London, Dubai, and Singapore. The availability of such financing options has not only expanded purchasing power but also encouraged a wave of cross-border investments, as buyers seek to diversify their portfolios and secure long-term value.

In Europe, the European Central Bank’s cautiously accommodative monetary policy has played a pivotal role in supporting liquidity within Switzerland and the Eurozone’s elite property markets. This approach has bolstered confidence among investors, ensuring that high-end real estate in cities like Zurich, Geneva, and Paris remains an attractive and stable asset class. Meanwhile, Dubai’s low-interest-rate environment has further fuelled its property market expansion. The city’s mortgage market has seen significant growth, with structured finance offerings providing buyers with enhanced flexibility and purchasing power. This has propelled Dubai to the forefront of the global real estate market, attracting a diverse range of investors from around the world.

These developments highlight a broader convergence of factors driving the global property market in 2025. The combination of increased mobility, favourable financing conditions, and strategic central bank policies has created a fertile environment for HNW and UHNW individuals to explore new opportunities. Whether it’s acquiring a secondary residence, diversifying investments, or leveraging structured finance solutions, today’s buyers are redefining the way wealth interacts with real estate. As a result, markets like London, Dubai, Singapore, and Switzerland are not only thriving but also evolving to meet the demands of a more globalised and interconnected investor base.

Allure of trophy assets  

The demand for trophy assets—rare and highly sought-after properties that blend exclusivity, prestige, and substantial investment potential continues to be a defining feature of the global real estate market in 2025. From unique estates to high-yield commercial assets, these properties remain central to HNW and UHNW investment strategies, providing both status and financial gains.

Iconic residential sales in prime locations, such as Los Angeles’s Bel-Air and London’s Mayfair, have reached unprecedented levels of interest, setting new standards for luxury property. These record-breaking deals highlight the lasting appeal of owning properties in the world’s most prestigious neighbourhoods, where scarcity and exclusivity enhance value.

In addition to trophy homes, luxury serviced apartments in tourism-heavy areas have emerged as a favoured asset class for income-focused investors. These properties, which combine high-end living with hotel-style amenities, are increasingly seen as versatile, income-producing investments that cater to both short-term and long-term rental markets. The post-pandemic rebound in global tourism has further amplified their appeal, particularly in cities like Dubai and Singapore, where tourism and luxury real estate intersect seamlessly. Dubai, with its year-round sunshine, world-class attractions, and tax-friendly environment, has seen a surge in demand for short-term rental properties, delivering robust returns for investors. Similarly, Singapore’s position as a global business and tourism hub has made its luxury serviced apartments a magnet for both expatriates and high-spending travellers.

This synergy between tourism and luxury real estate investment highlights a broader trend in 2025: the growing integration of lifestyle and financial returns. Investors are increasingly drawn to properties that not only offer capital appreciation but also generate steady income streams through rental yields. In tourism-heavy markets, the demand for high-quality, short-term accommodations has created a lucrative niche, allowing investors to capitalise on the resurgence of global travel while benefiting from the long-term value of prime real estate.

Moreover, the appeal of trophy assets extends beyond their financial potential. These properties often serve as symbols of status and achievement, offering buyers a tangible connection to the world’s most desirable locations. Whether it’s a sprawling estate in Bel-Air, a historic townhouse in Mayfair, or a luxury serviced apartment overlooking Dubai’s skyline, trophy assets represent the pinnacle of real estate investment, blending exclusivity, lifestyle, and financial opportunity.

The demand for trophy assets and income-producing luxury properties remains a defining characteristic of the 2025 real estate landscape. As global tourism rebounds and prime markets continue to thrive, these investments offer a unique combination of prestige, versatility, and financial performance, ensuring their enduring appeal among the world’s wealthiest investors.  

Bespoke finance solutions, unlocking new potential  

For advisers and their HNW and UHNW clientele, bespoke financial solutions are the cornerstone of successfully navigating today’s increasingly complex and dynamic property market. In 2025, the ability to craft tailored strategies is more critical than ever, as investors seek to capitalise on emerging opportunities while managing risk effectively. Among the most valuable tools in this landscape are bridging loans, which provide the flexibility to secure property acquisitions quickly, often in competitive markets where timing is everything. These short-term financing solutions enable buyers to act decisively, ensuring they don’t miss out on lucrative opportunities.

Asset-backed lending has also emerged as a powerful mechanism for unlocking liquidity within existing portfolios. By leveraging the value of current assets, investors can free up capital to pursue new ventures, whether it’s acquiring prime real estate, diversifying their holdings, or seizing high-yield opportunities in emerging markets. This approach not only enhances financial agility but also allows clients to maximise the potential of their wealth without liquidating valuable assets.

Foreign currency loans, meanwhile, present a unique advantage in today’s interconnected global economy. By aligning financing with favourable exchange rates and economic conditions, these loans can substantially reduce acquisition costs while enabling investors to capitalise on global economic shifts. For HNW and UHNW individuals with international portfolios, foreign currency lending offers a strategic advantage, allowing them to optimise their investments across borders.

The key to unlocking the full potential of these financial solutions lies in the expertise of experienced finance professionals. Skilled advisers ensure that each option is tailored to the client’s unique circumstances, goals, and market conditions, simplifying complex transactions and delivering tangible advantages. Whether it’s structuring a bridging loan for a time-sensitive purchase or navigating the nuances of foreign currency lending, these professionals play a pivotal role in helping clients capitalise on the vibrant opportunities available in today’s property market.

Looking to develop your strategy in 2025?

The global property market in 2025 is set for growth, with opportunities ranging from prime residential developments in established centres to new prospects in high-growth regions. To make the most of these opportunities, harnessing expert insights and financial expertise is vital. At Henry Dannell, we specialise in offering bespoke financial solutions that match your clients’ aspirations and strategic investment aims. Our team of experienced professionals is committed to simplifying the complexities of property financing, ensuring that every transaction delivers maximum impact.

Whether your clients are looking to expand their portfolios, secure a dream property, or explore new markets, we are here to guide them every step of the way. Contact us today to discuss how we can help deliver high-impact results for your property investment needs. 

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Please note: This article is intended for informational purposes only and does not constitute financial advice. The information contained herein is based on market conditions and opinions at the time of publication and is subject to change without notice. This article may contain references to or summaries of market research reports or analyses prepared by external providers. Henry Dannell Switzerland does not endorse or adopt the views expressed in any such third-party reports. We recommend that you review the original research reports before making any decisions based on their content. Please also note: a mortgage is secured against your home or property. Your home or property may be repossessed if you do not keep up repayments on your mortgage or any other debt secured on it.